The much-anticipated Season 10 of Big Brother Naija kicks off tonight, Saturday, July 26, 2025, with a special double launch event set to span two consecutive nights. The grand premiere begins at 7:00 PM WAT and will air live on all official Big Brother Naija channels.

This season promises 10 weeks of drama, entertainment, and intense competition, running until October 5, 2025. Fans can expect surprises from the very beginning, as organisers hint at a brand-new show format to be revealed during the launch. However, as of now, details remain under wraps.

Ebuka Returns, ₦150 Million Grand Prize Up for Grabs

Veteran host and style icon Ebuka Obi-Uchendu returns for the ninth time to steer the show, guiding both housemates and fans through twists, tasks, and evictions. A fresh batch of diverse housemates will battle it out over ten weeks for the staggering ₦150 million grand prize, the highest in the show’s history.

As always, the show will be aired 24/7 on all dedicated DStv and GOtv channels with live eviction shows every Sunday night.

DStv Faces Subscriber Drop Ahead of Show Launch

Interestingly, this season arrives during a turbulent period for MultiChoice, the owners of DStv, who have seen a notable decline in Nigerian subscribers. Industry observers attribute this drop to harsh economic realities, rising subscription fees, and the growing influence of streaming services such as Netflix, Prime Video, and YouTube.

While Big Brother Naija remains one of the most watched reality shows in Africa, analysts warn that viewer behavior is evolving, especially among younger audiences who now prefer more flexible, affordable, and on-demand content options.

Sponsors Keep the Show Alive

Despite these economic and viewership challenges, BBNaija Season 10 is powered by a strong lineup of sponsors. Returning brands include Guinness Nigeria, Pepsi, Smirnoff, Innoson Motors, and other major players, reinforcing the show’s influence in the advertising and entertainment ecosystem.

Stay tuned to NaijaBlog.net for exclusive Big Brother Naija updates, housemate reveals, eviction analyses, and all the juicy drama you won’t want to miss!