The advertising rollout formally kicked off on Tuesday, January 20, 2026, with all NANTS staff fully present and neatly represented at the exercise, underscoring the organisation’s unity and commitment to the initiative.
According to the Association, the move is strategically designed to position NANTS products directly within key production environments, particularly along the food processing and livestock value chain. By placing its products at the heart of these critical sectors, NANTS aims to increase awareness among industry stakeholders while strengthening trust and brand recognition.
The initiative also aligns with NANTS’ broader mission of promoting Nigerian traders, improving hygiene and health standards, expanding market access, and reinforcing the visibility of indigenous products within major industrial hubs.
Speaking during the commencement, NANTS leadership described the development as a milestone achievement, noting that the advertising exercise reflects growth, innovation, and a renewed commitment to empowering Nigerian traders through strategic product placement.
“This step represents our collective resolve to take NANTS and its products closer to core production hubs while maintaining high standards of professionalism and cooperation,” a representative of the Association stated.
Observers say the successful launch signals NANTS’ readiness to deepen its footprint across relevant industries, foster stronger partnerships, and contribute meaningfully to sustainable economic development and trader empowerment nationwide.
About NANTS
The National Association of Nigerian Traders (NANTS) is a recognised body dedicated to protecting the interests of Nigerian traders, promoting indigenous commerce, and supporting sustainable economic growth through advocacy, partnerships, and innovation.
Media Contact:
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National Association of Nigerian Traders (NANTS)
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